
Dior Saks
A carousel of dreams on Fifth Avenue
Year
2024
CLIENT
DIOR / SAKS FIFTH AVENUE, NEW YORK
SERVICES
FAÇADE DESIGN, GRAPHIC ENGINEERING, COMPONENT DESIGN, PRODUCTION SUPPORT
For the holiday season, Dior transformed the ten-story façade of Saks Fifth Avenue into the Carousel of Dreams: the largest takeover in the store’s history. Working within Terotecna’s team, alongside engineers and architects, I helped bring Dior’s vision to life at architectural scale. I studied the 3D models and dimensions, and designed the carousel’s components: butterflies, flowers, stars and four-leaf clovers, each one broken down into printable, cuttable and buildable parts. I coordinated with external suppliers and supported production through every step, turning a luminous dream into a structure that lit up Fifth Avenue.






