Village Fitness

Village Fitness had a loyal community and a logo that looked from another era: a crowded badge with script type, stars and too many details. With no brand guidelines and just orange and black to work with, I built a complete identity from the ground up. The new “vf” monogram turns the letters into an athlete in motion, simple, dynamic and bold. The system then grew into a website and a social media toolkit, giving the gym one confident voice across every touchpoint.