Wild Rose

Wild Rose is an organic beverage brand inspired by Alberta’s untouched landscapes, deep forests and wild berries growing under open skies. The identity starts from a bold emblem drawn from the province’s wild rose, set within a natural palette of forest green, warm sand and earthy brown. Each flavor is guarded by a native animal, a rabbit, a bear, a deer and a fox, illustrated in a folk-inspired style and paired with its own vibrant color. The system extends across packaging, social content and motion, bringing the spirit of the Canadian wilderness to every can.